1. Where are you located?
2. My company has never used an ad agency because we thought they were too expensive. Can you work within our budget?
3. What industries are your primary focus?
4. If we choose MMI as our agency, can we work on a project-by-project basis, or do you require a contract or retainer?
5. Do you have a list of references? Where can I see your work?
6. Our company has an inside graphic artist. Why would we need your agency?
7. What are your terms and/or payment options?
8. How do you determine the best marketing approach for our company?
9. What types of advertising and promotions do you do?
10. Once an estimate has been submitted and agreed to, if the specified amount of work either changes or becomes more involved, how do you adjust the invoicing?
11. How can we properly prepare artwork that will be submitted to MMI?
12. Do you have an ftp site available for file transfers?
1. WHERE ARE YOU LOCATED?
Marketing Matters, Inc. is located at 119 N. Maple St., Suite M, Corona, CA 92880. We are approximately 30 minutes East of the Long Beach/Newport Beach area close to the Orange County and Riverside County line in Southern California. You may contact us either by e-mail at Contact@MMatters.com or call us at 951.271.3336.
back to top
2. MY COMPANY HAS NEVER USED AN AD AGENCY BECAUSE WE THOUGHT THEY WERE TOO EXPENSIVE. CAN YOU WORK WITHIN OUR BUDGET?
Absolutely. We pride ourselves on tailoring the marketing approach to the client’s specific needs and budget, in fact maximizing that budget!
back to top
3. WHAT INDUSTRIES ARE YOUR PRIMARY FOCUS?
We primarily focus on the automotive aftermarket and the outdoor industries, however, we have clients in the music and entertainment industries, firearms and self defense, educational publishing, real estate, and sports marketing, to name a few.
back to top
4. IF WE CHOOSE MMI AS OUR AGENCY, CAN WE WORK ON A PROJECT-BY-PROJECT BASIS, OR DO YOU REQUIRE A CONTRACT OR RETAINER?
After analyzing your company’s particular needs and requirements, we will suggest the best option for you. The amount of work, the marketing budget, and the time line are all factors in determining the best option for your company. MMI has clients on a project-to-project basis, yearly contracts, and retainer contracts.
back to top
5. DO YOU HAVE A LIST OF REFERENCES? WHERE CAN I SEE YOUR WORK?
You can view a selection of our clients and samples of our work on this web site’s “Portfolio” section. Additionally, we can make an appointment for a personal presentation and we will be happy to show you our portfolio and discuss what options best suit your needs.
back to top
6. OUR COMPANY HAS AN INSIDE GRAPHIC ARTIST. WHY WOULD WE NEED YOUR AGENCY?
We often refer to ourselves as “the agency down the hall.” There will always be times when you have more work than your artist can handle, tight deadlines that must be met, or as is most often the case, a need for an outside and fresh approach to assist your team with the marketing strategy.
back to top
7. WHAT ARE YOUR TERMS AND/OR PAYMENT OPTIONS?
After meeting with you and determining your advertising and marketing requirements, we submit an estimate for your approval. Typically, projects require a 50% deposit at the beginning with the balance due upon job completion. We accept both checks and major credit cards (Visa, MasterCard, and Discover Card) so this process can easily fit into your company’s payment options.
back to top
8. HOW DO YOU DETERMINE THE BEST MARKETING APPROACH FOR OUR COMPANY?
This is a multi-faceted process which combines direct interviews with you and your staff, specific market research, and our vast market knowledge and experience. It is this market knowledge and experience that sets us apart in our target industries.
back to top
9. WHAT TYPES OF ADVERTISING AND PROMOTIONS DO YOU DO?
This is an extensive and varied list and can best be viewed on this site on the “Our Services” section or one of our Account Executives can explain what options are available and what may best suit your company’s needs.
back to top
10. ONCE AN ESTIMATE HAS BEEN SUBMITTED AND AGREED TO, IF THE SPECIFIED AMOUNT OF WORK EITHER CHANGES OR BECOMES MORE INVOLVED, HOW DO YOU ADJUST THE INVOICING?
We try to work within the original estimate as much as possible. However, there are times when the scope of work increases or changes direction to the point of requiring additional man-hours to complete. In these cases, we issue a change order and a modified estimate for you to agree to prior to proceeding. The last thing that either of our companies wants is a misunderstanding of the amount of the final billing.
back to top
11. HOW CAN WE PROPERLY PREPARE ARTWORK THAT WILL BE SUBMITTED TO MMI?
If you will be supplying artwork for our art department to use, please use the following as general guidelines. However, specifics should be addressed on a per-project basis.
Print Media:
Artwork submitted for use in print media needs to be a minimum of 300 ppi at 100% (or larger) of the final print size. This art should be submitted in CMYK color mode; not RGB or spot (unless we will be using specific spot colors in the printed piece). Accepted file types include: EPS, TIF, PSD, AI, high-resolution PDF, high-resolution JPEG, INDD, and QXD. [Note: Although we do not use QuarkXPress (QXD) for layout, we are able to open and extract information from those files (version 6.5 or older).]
Online Media:
Artwork submitted for use in online media needs to be a minimum of 72 ppi (if not higher) at 100% (or larger) of the final use size. Art should be submitted in RGB color mode. Accepted file types include: JPEG, GIF, FLA, SWF, EPS, TIF, PSD, AI, and PDF.
back to top
12. DO YOU HAVE AN FTP SITE AVAILABLE FOR FILE TRANSFERS?
Yes we do. We are able to set-up our clients for individual and secure access. If your type of project requires transferring files via ftp, you will receive an individual account with instructions and passwords.
back to top
